What's wrong with this picture?
Just saw a CRESTOR commercial. Now, I'm not going to get into the whole direct marketing to comsumers/potential patients issue. But something else really ticked me off. The commercial touted that Crestor is more effective than other three cholesterol-lowering drugs, with a semi-bar graph. I call it "semi" because the difference between the least effective drug and Crestor is 30% to 46%., but the bar graph obviously did not start at 0, so instead of appearing 50% more effective, Crestor looks like 3 times more effective. This is just plain misleading if not lying. Unintentional? I doubt it.
posted by hedgehog @ 11:44 PM
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